IFS Wins 2022 Reed Award for Best Field Program

May 9, 2022


In Field Strategies is honored to win a 2022 Reed Award for Best Field Program, for our work helping to elect Daniel Rickenmann for Mayor in the great state of South Carolina.

For the first time in over 30 years, a Republican won the seat, in a city that President Biden won by 38% just a year earlier.

We knocked on over 19,000 doors in 3 months in Columbia, SC to identify supporters and turned out over 5,000 voters which gave Rickenmann the votes he needed to win, winning by 972 votes! Field matters, all the time. However, in a race like this, field is what made the difference. We were up against the chairman of the DNC – and former President Obama. Yes, former President Obama got involved in this race and Rickenmann was still able to beat his opponent.

It was traditional door-to-door canvassing that made the difference and ultimately gave way to a huge upset.

"One of the biggest mistakes campaigns make is waiting until the last minute to activate grassroots activities with the idea that turnout operations are the focal point of canvassing operations and they completely miss the need for identification and persuasion in the months leading up to the GOTV effort," said IFS partner Tommy Knepper. "Building the strongest door-to-door effort requires four legs, start early so you can secure the best staff and give them the most time to get to know the community, identify where voters stand, persuade the undecided voters to come your way and fill your GOTV bucket, and, finally, turn out your voters down the stretch in a GOTV effort. In short, if you haven’t already started canvassing for your campaign, start now before it’s too late!”

About In Field Strategies
In Field Strategies is the premier national grassroots and strategy firm. The firm provides a comprehensive suite of door-to-door canvassing, phone survey, and texting services that includes public opinion and survey research, consumer research, petition and signature gathering, ballot access, A/B message testing, persuasion, absentee and early vote push, and GOTV (Get-Out-The-Vote) with a grassroots mobilization network in all 50 states. Click here to read more about our services.

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