In Field Strategies Names Sarah Nelson as Partner

May 14, 2019

Former RNC Deputy National Political Director to Expand In Field Strategies Presence as Partner

Washington, DC – In Field Strategies, a leading national grassroots and strategy firm, announced today that Sarah Nelson has been made a Partner at the firm. Prior to joining In Field Strategies, Nelson served as Deputy National Political Director for the Republican National Committee. Nelson is the first named partner and works out of the firm’s Washington, D.C. office focusing on growing In Field Strategies national presence.

“Sarah’s work ethic, leadership, and experience running successful campaigns prior to and during her tenure at the RNC clearly demonstrates the dynamic leadership befitting an In Field Strategies partner,” said Brandon Vidrine, Partner and Co-Founder, IFS. “We are thrilled to add her to the leadership of this firm.”

“Sarah has proven her ability time and again over her extensive career. Her professionalism, winning attitude, and unmatched drive to succeed fit perfectly with the vision of our IFS team. We are excited to welcome her,” said Tommy Knepper, Partner and Co-Founder, IFS.

“I am honored to accept this new role and join the talented partners of In Field Strategies,” said Nelson. “The firm has been on an incredible trajectory since their start, and I am excited to work with their team to continue to grow their reach and brand around the country.”

With over 16 years of experience running successful political campaigns, Sarah has held leadership positions in competitive races at every level ranging from state legislature to presidential. Throughout her career, she has managed all elements of campaigns including: paid voter contact programs, grassroots field operations, communications, and fundraising as well as messaging and strategy development. She has advised and managed races for U.S. Senate, U.S. Congress, Governor, and Lt. Governor as well as campaigns for state legislature, local government and statewide ballot initiatives.

Most recently, Sarah served as the Deputy Political Director of the Republican National Committee where during the 2018 election cycle Republicans defeated four incumbent Democrats and expanded their majority in the US Senate. In her role, Sarah oversaw a budget of more than $95 million and led a team of over 600 staffers across 29 states; building the largest data driven field program in RNC history and producing a record level 79 million volunteer voter contacts made through door knocks and phone calls. She also provided strategic guidance to RNC Leadership, state parties, and campaigns – identifying target races and helping develop a national strategy.

Additionally, Sarah served as the RNC’s 2018 cycle Independent Expenditure Director, developing and executing the committee’s successful paid voter contact strategy in several top-target US House special elections, including MT, AZ-8, OH-12, and GA-6 – the most expensive House race in US history.

During the 2016 cycle, Sarah served as a Regional Political Director for the RNC. In this role she oversaw all political and field operations in the Northeast region for the party and worked hand-in-hand with President Trump’s campaign to win the key presidential and U.S. Senate battle ground state of Pennsylvania – which saw the first victory in the state for a Republican presidential candidate in 28 years.

Sarah has worked on a number of presidential campaigns including serving as Deputy Political Director for Marco Rubio’s 2016 presidential campaign, a role that involved helping build and manage political operations in all 50 states. In 2012, Sarah was the Romney for President State Director of Nevada and a Regional Political Director, where she oversaw campaign activities in 17 West and Mid-West states.

Throughout her career, Sarah has guided both political and corporate clients toward successful campaign goals. She has overseen public affairs efforts for entities ranging from Fortune 500 companies and technology startups to healthcare, education, and energy groups. In this capacity she was responsible for developing communication strategies, coalitions, political outreach efforts, rapid response plans, and marketing campaigns. Through her experiences, Sarah has developed a large network of political and grassroots leaders in all 50 states, and she has extensive experience and relationships in the West where she has worked most of her career. Sarah was born and raised in Southeastern, Idaho.

About In Field Strategies
In Field Strategies is a leading national grassroots and strategy firm. The firm provides a comprehensive suite of door-to-door canvassing services that includes public opinion and survey research, consumer research, petition and signature gathering, ballot access, A/B message testing, persuasion, absentee and early vote push, and GOTV (Get-Out-The-Vote) with a grassroots mobilization network in all 50 states. Our firm is focused on utilizing sophisticated data insight to measure and persuade public sentiment while employing cutting edge technologies to ensure we deliver the best actionable data to our clients. Not only is our firm led by top talent with over 40 years of grassroots experience — we distinguish ourselves by having senior staff deeply engaged in each project from start to finish, a promise we keep to clients.

Tommy Knepper

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